Leonard ranked sixth nationally among medium-sized groups for the range of gross sales. That is the best a Chicago-spot agent has put on Real Trends’ list considering the fact that at minimum 2017, when Crain’s began covering the yearly report.
Dependent in Schaumburg, Leonard’s crew of 10 brokers experienced 546 “sides,” in accordance to Genuine Traits. A property sale has two sides, purchaser and seller, meaning Leonard’s workforce represented possibly a customer or a seller 546 moments in 2020, for a income volume of about $153.6 million.
Dawn McKenna’s group of 18 agents rated tenth nationwide for huge teams’ greenback volume, with over $374.5 million in income.
Leonard has been in real estate for 15 decades, considering the fact that she was 21, said her sister, Christie Nyquist, who’s been dealing with the team’s administrative aspect for about a decade. Leonard was unavailable to talk to Crain’s.
The critical to the group’s superior quantity in 2020, Nyquist said, was Leonard’s focus on “keeping purchasers as good friends.” Right after symbolizing them, Leonard or the staff preserve inviting clients to events and other occasions, Nyquist said, and that paid off in 2020 when “so numerous of them needed to trade up” since of pandemic-associated life style alterations this sort of as education at house.
Since they could not host events in 2020, Nyquist explained, the team distributed “gratitude journals” to all their previous purchasers at Thanksgiving.
One more explanation the crew did so much organization in 2020, Nyquist claimed, was “we did not rest.”
So far in 2021, Leonard’s staff is undertaking about twice the enterprise it did in the to start with 50 % of 2020, Nyquist explained.
McKenna described a similar “clients as friends” solution as the foundation of her team’s final results. She started out providing serious estate in Hinsdale in 2003, drawing on her very own two a long time of encounter dwelling and boosting young ones there to relate to her clientele.
As her crew has grown, McKenna explained, “I handpick the brokers who can do that very same factor, definitely fully grasp not only what form of dwelling you are going to get, but in which you will go for espresso, in which you are going to like strolling the pet.”
McKenna has five offices in Hinsdale, on the North Shore, in the city and in Naples, Florida. Those places came in useful during the pandemic. “If you were transferring out of the town, we know what will function for you,” she claimed. “If you are moving to Florida, we know our way there, far too.”
McKenna explained about a quarter of her team’s 2020 organization was in Naples, exactly where she reported Chicago is a person of the largest origination details for homebuyers new in town.
Like Leonard, McKenna said her team’s company so significantly in 2021 is operating about double what it was in the initially half of 2020.